Ministry by Text exists to support the global Church in communicating the gospel of Jesus Christ to every nation, tribe and tongue for every kingdom purpose. Our passion is to equip our ministry partners with the best tools, features and knowledge to be effective in our shared goal of gospel multiplication.
What We Do
We provide enterprise-level texting software, Communication Strategists, Implementation Specialists and Customer Care Ambassadors to help our partners maximize their communication strategies. We deeply care about our partnerships and work to ensure their success!
Our History
MBT has been serving churches and ministries in communication since 2009 and was founded by brothers Mike and Danny Cantrell. This ministry opportunity is the ongoing result of more than a decade in the texting industry with our parent company, Solutions by Text.
Meet Your Ministry Team
Leadership

Churches and ministries with the highest levels of engagement are the organizations that perform at the highest levels, delivering significant Kingdom impact. Engaged staff and volunteers give the most of their time, talent, and treasure to missional causes. More importantly, though, ministries with high engagement are places of joy where people thrive as God intended. Communication to that end is critical!
As a speaker, businessman, organizational development expert, and former nonprofit executive Brian is honored as one of the Top 40 Alumni of Auburn University at Montgomery for his impact on the world, alongside two former Chairs of the United States Joint Chiefs of Staff. Brian, his staff, and boards have managed tens of thousands of volunteers and raised millions of dollars around the globe doing ministry to impact lives for the better. Brian has directed humanitarian and social service operations in over 40 nations and two dozen cities across the United States.
Brian also serves as the President and CEO of AUDIA, a growth-oriented consulting company providing organizational development and executive leadership services to increase the performance of businesses, nonprofits, and ministries. He has been married to his wife Melissa since 2000, and they have three boys, Caleb, Joshua, and Silas.

While attending Baylor University in the 80’s Mike met his wife Jane and they’ve been married since 1994 and have 4 kiddos including a set of triplets!
Interests:
Mentoring, Skiing, Sunsets & Family

In 2007 the apartment days were long behind him, the country was in the middle of the National Mortgage Crisis. With the promise to prosper, Danny’s brother, Mike Cantrell become the President of their newly launched technology company, Solutions by Text. Leveraging their existing customer base, they introduced Texting focused on compliance, with a consultative implementation strategy. Quickly the Cantrell Brothers were helping companies all over the world connect to their customers via SMS/Text. They open their global offices in Bangalore India and call that team family too.
In 2011, the brothers launched Ministry by Text which leverages the power of text for ministries and their consultative approach. That is also the year he met his wife at Prestonwood Church. She was a 1st time guest and the Good Lord Prospered him again and sat his future wife Alanda, directly in front of him in a 7000 member auditorium.
In 2012, at the age of 47, Danny finally joined the “daddy club” with the birth of his daughter Riley.
In October 2019 he celebrated his 25th work anniversary with a customer User Conference and hosted a Gala for their 501(c)(3) organization, legacygive.org.
In March of 2020 he witnessed Church’s go virtual because of Covid-19 and on Easter Sunday 2020 the lord gave him his heart’s desire, as he witnessed over 1000 profession of faith by texting the name Jesus.

Billy Bob graduated from Texas A&M University with a Bachelor of Business Administration degree in Accounting and a Master of Science in Finance. He holds an active CPA license. He and his wife have been married for 16 years, and they have two boys who love being outside. Together they enjoy hunting, fishing, baseball, and golf.

Team
Chris is originally from West Texas, attended Texas Tech University before pursuing a freelance career in graphic and website design and serving in full-time ministry. Chris has been married to Kristin since 2004 and has 2 boys- Cooper and Caleb.
Interests:
Mountains, Craft Coffee, Star Wars, Apple Fanboy

Dan grew up in Woodstock, GA, and has a BA in History from Reinhardt University and an MBA from Kennesaw State University. He also studied at the Word of Life Bible Institute in Buenos Aires, Argentina.
Interests:
Family time, sports, public speaking, strategy games, and the great outdoors.

David has over 25 years of experience serving in the church in various capacities from Lead Pastor, Global Missions, Corporate Worship, Local Community Ministries, Young Professionals, Student Ministries and even has served as the Church Janitor. David earned his doctorate from Baylor University's Truett Seminary, his Masters of Divinity from Southwestern Baptist Theological Seminary, his Bachelor of Arts from Baylor University, and has attended Baylor Law School.
David is an author of two books, has various articles published in theological journals, and continues to serve as an author and theologian in residence for The Skit Guys ministry. David and his wife, Alison, are co-owners and founders of Golly What A Day Vacations LLC where they specialize in vacation planning to Disney destinations.
David and Alison reside in Texas with their two children and enjoy travel, good food, reading, sports, and saltwater fishing.

Ministry by Text has allowed EJ a practical way to serve ministries of all shapes and sizes and gain experience with different organizational structures. Each church and ministry provides unique opportunities to develop relationships and consult leaders wherever they are.
Hobbies:
Hiking, Exercising, Reading, Theology, the Outdoors & eating good food with friends and family

Elle has experience in the software industry, and would love to blend her administrative passions, and heart for God to empower ministries to communicate with their audience efficiently and effectively. Being involved at her local Church and having a grasp on the inner workings of non-profits, Elle loves watching others use their calling to share the gospel and honor the Lord in what they do.
Hobbies include: Trying new coffee shops only to order a vanilla latte, traveling, and spending time outdoors.

Jeff and Lisa Marie live in McKinney, Texas with their two sons, Jeffrey and Jackson.
Interests: Watching his sons as they figure out Earth, hockey, hockey and more hockey. GO STARS!
Joe lives in North Texas with his wife and son.
Interests:
Coffee, Photography, Electric Guitar

On the MBT team, Michael enjoys bringing new churches onboard and then getting to watch how the Good News of God continues to get spread.
Interests: Exercising, Movies, Golf, and Concerts
Zane is originally from Roswell, NM, and attended New Mexico State University before serving in full-time, large and church-plant ministries. Zane has been married to Kara since 2009 and has two girls (Addi and Kam) and two boys (Coleman and Sullivan).
Interests:
Wine, steak, music, golf, fireside hangouts
Effective
The Ministry by Text approach is proven and effective and it’s the same for every client, whether big or small. We help remove the guesswork and uncertainty by providing solid tools, sound advice, and proven strategies for success based on hard data and years of experience.
Strategic
Ministry by Text understands the church model and we’re here to help you connect with your people. Let us show you how you can leverage real-time SMS messaging to boost the effectiveness of your ministry’s communication strategy.
The Pillars of Ministry by Text
Boost Attendance
Increase Participation
Promote Serving
Encourage Giving
Discipleship
Outreach
The six pillars of Ministry By Text are built around experiencing results and creating a deeper connection through church texting. The life cycle of a church member is a key component to creating a successful communication strategy. As your consultants, we help you think one step ahead and are experts at leading your audience to get results.