Successfully connecting with your audience through texting isn’t easy. There is a key ingredient needed to text well. Ministries can take their low-engagement social media and email strategies and replace them with a proven texting strategy that is essential to implement in today’s chaotic digital world.
If you baked a cake one way and then discovered a new ingredient that made it better, would you ever skip using the new ingredient again? You wouldn’t. In fact, you would always use that ingredient from there on out.
Implementing a consistent church texting strategy is a key ingredient that will help you connect with your people in a more impactful way.
What do you mean by “consistent” texting?
Overall, any texting is good texting. Why? Because people read their text messages.
98% of people open text messages, the majority within three minutes of receipt. Furthermore, 95% of text messages are read and responded to within 3 minutes of being received.
These numbers tell an incredible story. More than any other medium, texting is THE way to get a message across to your community.
However, a consistent strategy will level up the strategy.
A consistent church strategy is intentional. It’s calculated. Persistent. It’s not just one text here and there with mixed messages, themes and focuses. It’s multiple coordinated and cohesive messages meant to captivate and capture people’s attention.
In the busy-ness of life today, people need to see multiple messages. They need to be reminded of what, when, where and who. A consistent church texting strategy puts your message in front of people. Send a text. Hit ‘em with another. And another.
“Won’t people be annoyed with that many messages?” The answer is people are going to consume information one way or another. Why not have more of those messages be about something that really matters like YOUR message!
Why is consistent church texting important?
Consistent church texting is important because the gospel is important.
People are bombarded with communication today. The average person sees between 7,000 to 10,000 ads per day. The ads and messages are warring for people’s attention.
Churches and ministries need to win the war on the mobile device and get the gospel in front of people consistently: messages of peace, hope and love. Tell people about how they can be a part of what your church or ministry is doing. Give people opportunities to serve or grow. Provide visuals and links to already existing digital content.
In a chaotic digital climate, people need exposure to a message multiple times before they truly connect with a message. This is where social media and email fall short. Messages interacted with on social media are swiped or scrolled past so quickly. Emails are marked as SPAM or deleted. Texts impact in a quicker fashion.
Consistent church texting cuts through the clutter.
While your message may get lost or scrolled past on social media, when you text your community consistently throughout the week with messages unified around certain topics, events or themes, your message will rise out of the chaos and be seen.
Church texting is the bridge between awareness and participation.
What we’re after is more than a text being seen. We want more than awareness.
The mission of Ministry by Text is to help churches and ministries spread the gospel of Jesus Christ. How we do that is by partnering with churches and ministries to create a church texting strategy that has real firepower behind it.
When churches and ministries implement a consistent church texting strategy, they will see engagement with messages rise, which will drive up participation. Together, this is how we win the war on the mobile device: consistent, cohesive and coordinated church texting strategies.
How do I create this consistent church texting strategy?
It begins by partnering with a texting platform that cares about what you care about.
Ministries need to partner with a texting platform that has a similar goal and focus. Some companies only care about their bottom line. However, you need to find a church texting service that cares about you and your ministry.
There are in-depth, strategic ways to create a consistent texting strategy. Ministry by Text has created a bank of how-tos and guides (like this one) in the MBT Community, which is an exclusive community created for our texting partners.
If you would like to see some of these in-depth strategies in action, SETUP A DEMO with an MBT team member today!