See how our two of our clients successfully implemented our strategies into their organizations and how it impacted their people for good.
Use Cases
Guest Connection
The Problem
As churches are on mission to grow and connect with new people who visit, research suggests that the average first-time guest retention rate of churches in the U.S. is around 15% per year. Even more, the average attrition rate from current attenders is 10-15% per year. Churches are not likely to experience numerical growth, and in fact we understand a decline in church attendance is the current trend in the U.S.
15
First-time guest retention rate of churches in the U.S.
10
Average attrition rate from current attenders
The Solution
Leverage the PBT Blueprint
Leveraging the expertise and ministry texting blueprint from the team at Powered By Text, Prestonwood Baptist Church implemented techniques including a texting “Connect Drip” in order to automate guest outreach and follow-up. Given the effectiveness of communicating via text message, guests of Prestonwood have responded positively.
The Result
Automated guest followup strategy
Dr. Jason Snyder, Prestonwood’s Discipleship Pastor, implemented the automated guest followup strategy from Powered by Text and it had a massive impact on their guest engagement.
Text CONNECT to 74788
Experience Prestonwood’s Connect Drip
”“In my 14-year tenure at Prestonwood, we’ve never had a greater population attending our Next Step class. This has given us an opportunity to have gospel conversations.”
Jason SnyderDiscipleship Pastor, Prestonwood Baptist Church
Increase Revenue
The Problem
Radio stations can’t continue operations if they can’t increase revenue consistently. PBT partner WayFM needed a way to boost fundraising donations for increased station revenue.
Research commissioned by Dunham+Company indicates that a majority of those referred to as “P1” Christian radio listeners (those whose first preset station on their radio is a Christian station, marking it as their favorite) have not financially supported their favorite station. Furthermore, 51% of these P1 listeners who have not financially supported their favorite station indicated they had not thought about doing so or were not aware of the need (p. 7).
”This may indicate the need for listener-supported stations to find ways throughout the year to make the case for support, showing the impact of donor support in key outcomes (particularly the lives of listeners).
Dunham+CompanyResearch conducted in partnership with Campbell Rinker
The Solution
Deliver texting solutions that resulted in 4x higher engagement.
The PBT team advised a proven blueprint for strategic engagement by setting up a custom INSIDER group and delivering a text during their WayFM Support Drive. This message targets a large group of loyal listeners. Given the effectiveness of texting for increased awareness and engagement, the result was 3-4 times higher audience engagement rates in general plus a substantial ROI in terms of donations specifically.
The Result
Eye-popping Results
Zach Boehm, VP of Digital Content at WayFM, shared the eye-popping results of using the revenue-boosting and group strategies from the PBT blueprint.
Text WAY to 91979
Experience Being A WayFM Insider
”The PBT strategies helped us create a new donation stream that resulted in $30 raised for every $1 we spent.
Zach BoehmWayFM
Play Video
Learn about PBT Blueprint
Experience The PBT Blueprint
With two decades of industry experience, we’ve been developing our proven PBT Blueprint to help our partners make an impact with their people.
We’re ready to help you implement this blueprint into your organization. Setup a quick meeting with our team to learn the blueprint.
