The power of visuals in text messages is a potent strategy for making your message stand out and engage audiences. When an organization sends a text, it is essential to include images.
As the use of mobile devices has increased, text messaging has become the premier way for organizations to communicate with their people.
However, it can be difficult to develop messages that are both successful and interesting when there is so much content vying for people’s attention.
In the past when trying to connect with people, organizations have used text-only communications to deliver their message. This was before the widespread use of Multimedia Messaging Service (MMS) in text messages, which delivers images, videos and audio.
When it comes to making a message stand out, images inside text messages can be a potent combination. This is the power of visuals in text messages.
The capacity of smartphones to transmit and receive multimedia communications has grown exponentially recently. The improvement in engagement rates as a result of this adjustment allows organizations to better connect with their audience and deliver their message with maximum impact.
Four advantages of including graphics in text messages
Adding visuals to text communications can significantly improve communication, engagement, memory retention and favorable associations. The power of visuals in text messages is a potent strategy for making your message stand out and engaging audiences as organizations continue to navigate an increasingly competitive market.
Want to know the good news? PBT includes MMS with all of our plans and we have tons of resources and an expert team to help you implement it successfully.
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